creative skills assignment 1

Table 1.1

Phase 2:

THE ESSAY:

THE HUMAN BRAIN CAN ALSO FUNCTION JUST LIKE THE INTERNET (WWW)

The internet is a vast computer network linking smaller computer networks worldwide. It includes commercial, educational, governmental and many other networks all of which use the same set of communication protocols. The human brain on the other hand is the main organ of the human central nervous system. It is located in the head, protected by the skull.

The internet has features which include the aim of awareness, social networking, websites, and time needed to access it. The content of the internet ranges from different varieties of texts, images, or videos. The brain on the other hand also got characteristics which include; thinking, learning, planning, analyses and information storage. It also takes time to be able to accomplish some of its characteristics.

The internet and human brain share similarities such as this; firstly, the brain has nerve  cells that helps it in storing information which can be retrieved at a later end, so does the internet has a database with which its stored information can be accessed from at a later end, it shows they both share a storage capability. Secondly, the brain and internet also share a receiving ability they are both capable to take in information given or inserted into them. They also share a common characteristics of analysis the internet analyses information to a specific pattern for easier recognition and is able to give out the right output just as the human brain tells human what to do based on the quick analysis it makes. Also, the internet is a wide range of billions network connected just as the brain has billions of nerve cells connected to each other. Furthermore, the brain and the internet are essentially linear. You can't send an email from London, England to someone in Tokyo without it traveling through various intermediate domain In the same way if humans see something, information has to be passed in a certain sequence from the retinas in our eyes to the visual cortex in our brain in the occipital lobe of whichever eye is seeing at the time.

In conclusion, seeing the internet as a brain or seeing the brain as an internet is indeed an analogy or metaphor.

Reference:

1-Woodford, Chris. (2012) The Internet and the brain. Retrieved from http://www.explainthatstuff.com/internet-and-brain.html. [Accessed on 10 april 2016].

2-Matt Peckham. (2012)Your Brain, the Internet and the Universe Have Something Fascinating in Common.Retreived from http://techland.time.com/2012/11/28/your-brain-the-internet-and-the-universe-have-something-fascinating-in-common/ [Accessed on 10 april 2016]

Phase3

RANDOM WORDS ASSOCIATION:

Keyword: - Internet marketing

Entrepreneur:-Someone who starts a business in a new or not yet fully explored area and is willing to take a considerable personal risk to push his endeavour through to a success, i.e. make his business profitable.

Social Media: Social media is essential for content marketing, building customer engagement, increasing leads, managing brand’s reputation, and growing awareness.

Advertising:-the activity or profession of producing advertisements for commercial products or services.

Transactional marketing: - is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

Outsourcing: - is the delegation of activities to outside sources, i.e. not doing work oneself but having it done by someone else for a prearranged fee. This is usually done with activities that one either cannot or doesn’t want to do oneself, to free up one’s own time for more creative or effective work or if one has realized that another could do it cheaper and more effectively.

Content:-Creating and marketing relevant, valuable, and original content attracts and engage target audience.

Email Marketing: - with email marketing. An effective email campaign is a cost-effective way to connect with customers, communicate messages, build loyalty and increase leads.

Mobile Optimization:-this is optimizing internet marketing so the mobile users can help improve conversions, maintain brand identity, and engage visitors through mobile-specific features.

Web Analytics: - Uncovering data and metrics related to website traffic can assess how visitors are accessing and using the website and help the organization learn what to improve.

Market trend: - is a perceived tendency of financial markets to move in a particular direction over time. These are classified as secular for long time frames, primary for medium time frames, and secondary for short time frames.

Affiliate network:-is a web service which acts as an intermediary between product merchants

Firewall: A hardware or software device, or both, that controls network access and communications between a network and the Internet, or between one part of a network and another.

Chat room: An online forum where customers or marketing partners can exchange comments in real time.

Backup: An extra copy of internet files, usually kept separate from the originals. Essential for recovery when original files are damaged or lost. 

Phase4

  JUXTAPOSITION:

Phase5

 Hacking is the use of computer to gain unauthorized access to data in a system. Phishing is an attempt to acquire sensitive information often for malicious reasons in a system. Phishing and hacking are both means of obtaining information illegally, they are both used for invasion of privacy.

Hacking and phishing can also be used for blackmail, they both require internet connection to work and also need to use the internet to get information. Hacking can also be identified as the weakness in computer systems or networks to exploit its weaknesses to gain access. Examples include password cracking algorithm to gain access to a system etc.

Computers have become mandatory to run a successful businesses. It is not enough to have isolated computers systems; they need to be networked to facilitate communication with external businesses. This exposes them to the outside world and hacking. Hacking means using computers to commit illegal acts such as fraud, privacy invasion, stealing corporate/personal data, etc. Cybercrimes cost many organizations millions of dollars every year. Businesses need to protect themselves against such attacks.

Phase 6